Every organization has its own nuanced combination of color, volume, and shape that represents their Present and Preferred culture and perspective. The seven Willo3™ arche-shapes are the core archetypes that tend to influence and inform an organization’s style.
Pure Red: Culturally inclined to accomplish and achieve. “Doing” is your core driver. Your unspoken slogan: You’re in it to win it! Your adjective: Tenacious.
Pure Blue: Culturally inclined to experiment and discover. “Thinking” is your core driver. Your unspoken slogan: Why not! Your adjective: Scholarly.
Pure Green: Culturally inclined to support and connect. “Feeling” is your core driver. Your unspoken slogan: All for one! Your adjective: Caring.
Purple: Predominant red and blue. Culturally inclined to compete, grow, and stand out. Your unspoken slogan: Never enough! Your adjective: Insatiable.
Turquoise: Predominant blue and green. Culturally inclined to approve and validate. Your unspoken slogan: At your service! Your adjective: Loyal.
Yellow: Predominant green and red. Culturally inclined to advocate and continue improving. Your unspoken slogan: Count on us! Your adjective: Reliable.
Full-Spectrum: Easy access to three modes. Signs of strengths across all shapes.